03 Selected Work
Complex problems, made simple.
Four projects, each told the way I work: the problem as I found it, the decision that mattered, and what it changed.
Haushaltsankauf24
UX/UI Design & Build — Gallery Jarrodi, NRW
- Problem
- A household clearance business on a domain nobody could spell, with a site that made visitors phone just to learn the basics.
- Decision
- Moved it to haushaltsankauf24.de and rebuilt every page around the three questions that decide the call: do you cover my city, what does it cost, how soon can you come?
- Result
- Live on WordPress + Elementor, with coverage, process, and a call-to-action above the fold on every page.
VGK Village Karting
Brand & Web Designer
- Problem
- A new karting venue with no brand at all — and pricing so tangled across activities, durations, and group sizes that competitors simply buried theirs.
- Decision
- Built a motorsport identity from zero, then structured the site around what can I do, how much, how do I book — with a custom accordion that makes every price tier comparable.
- Result
- Full brand + 6-page site shipped in 4 weeks, with a booking CTA in every section.
Manuka Honey
Lead UI/UX Designer
- Problem
- A €50–€200 jar of honey, sold into a market that didn't know the product, on a default Shopify theme with no trust signals.
- Decision
- Re-architected the store around one question — which honey is right for me? — and designed a UMF grade switcher that compares potency and price side by side.
- Result
- 23 usability issues resolved, content rewritten in natural French and Darija for a 70%+ mobile audience.
Skillz-up
Product Designer (UX/UI)
- Problem
- Moroccan SMEs train "on the job": enterprise LMSs are too heavy, too expensive, and course authoring takes weeks nobody has.
- Decision
- Made upload a document, AI builds the course the core narrative — and distributed by QR code, so nothing stands between a manager and a learner.
- Result
- Validated through 10 user interviews and 6 usability tests; 40+ hi-fi screens handed off in FR, EN and AR.