Building a bold visual identity and web presence for a karting entertainment venue — from logo and brand system to a high-energy WordPress website driving bookings.
The mobile homepage opens on the track itself, with opening hours — Ouvert tous les jours, 10h00–19h00 — set in the brand's racing red directly beneath, before the first scroll.
VGK Village — mobile homepage
VGK Village is an indoor karting and entertainment center targeting families, groups, and corporate events. They needed a complete brand identity and a website that converts visitors into bookings — with clear pricing, session options, and an energy that matches the racing experience.
The brief: design a brand and web presence that feels premium, fast, and fun — while making activity pricing transparent and easy to compare.
Logo design, color palette (red/black/white), typography, and brand guidelines. Motorsport energy with entertainment accessibility.
Structured the site around user intent: What can I do? How much? How to book? Mapped sections to conversion funnel.
Designed and built in WordPress/Elementor. Created a custom pricing accordion component in HTML/CSS for complex activity tiers.
Responsive testing, performance optimization, and SEO basics. Handed off with documentation for the client's team.