Brand · Web Design

VGK Village — Karting Brand & Web

Building a bold visual identity and web presence for a karting entertainment venue — from logo and brand system to a high-energy WordPress website driving bookings.

Role
Brand & Web Designer
Timeline
4 Weeks
Platform
WordPress · Elementor
Deliverables
Brand Identity, Website, Pricing Table
Replace with VGK website hero or brand identity spread
Overview

A karting venue that needed to feel fast

VGK Village is an indoor karting and entertainment center targeting families, groups, and corporate events. They needed a complete brand identity and a website that converts visitors into bookings — with clear pricing, session options, and an energy that matches the racing experience.

The brief: design a brand and web presence that feels premium, fast, and fun — while making activity pricing transparent and easy to compare.

Diagnosis

Challenges and design direction

✕
Challenges
  • No existing brand — starting from zero with name, logo, and identity
  • Complex pricing: multiple activities, durations, group sizes, and packages
  • Competitor websites lacked clarity — most were cluttered and outdated
  • Needed to appeal to both kids/families and corporate groups
✓
Design Direction
  • Bold motorsport-inspired brand: dynamic angles, racing red, dark backgrounds
  • Custom HTML/CSS accordion pricing table — expandable by activity type
  • Clear booking CTA on every section — reduce friction to conversion
  • Dual tone: playful imagery for families, clean copy for corporate
Process

Brand to build, site to ship

01
Brand Identity
Logo design, color palette (red/black/white), typography, and brand guidelines. Motorsport energy with entertainment accessibility.
02
Wireframes
Structured the site around user intent: What can I do? How much? How to book? Mapped sections to conversion funnel.
03
UI & Build
Designed and built in WordPress/Elementor. Created a custom pricing accordion component in HTML/CSS for complex activity tiers.
04
Launch & Optimize
Responsive testing, performance optimization, and SEO basics. Handed off with documentation for the client's team.
Brand identity — logo & color system
Activity pricing accordion component
Full website — desktop & mobile views
Impact

From zero to bookings-ready

1
Complete brand identity from scratch
6
Website pages designed & built
Custom
HTML/CSS pricing component
Tools & Stack

What I used

Adobe Illustrator Adobe Photoshop Figma WordPress Elementor HTML / CSS
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